Éric Oger had owned this biscuit company for 20 years, specializing in the production of Pyrenean biscuits such as the Tourte des Pyrenees or the Boudoir des Pyrenees, with revenues of 2.4 million euros.
He made the decision to sell the company to the acquisition holding of Frédéric Houriez, Bella Verdi.
The transaction was completed on October 5th, 2022, following a restricted competitive process.
The quality of the proposed development project was the determining criterion in the choice of the acquirer.