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AURIS Finance advises VERTU FOOD on the acquisition of LA FRAICHERIE, a EUREDEN cooperative subsidiary

Vertu food

VERTU FOOD is a Lyon-based company created in 2017 by its current owners. The company operates kiosks in almost all supermarket chains, where its staff prepare healthy and balanced recipes.

VERTU FOOD is one of the major players in the plant-based deli food market and offers a range of 300 healthy products directly prepared on the spot in front of the customer: cut-up fruit and vegetables, snacks, juices, dried fruit… These products enable as many people as possible to look after themselves with responsible and convenient food.

With a model that appeals to consumers, who enjoy a wide choice of natural products, the shop benefits from a new offering and added appeal thanks to a genuine point of sale activity, in the same way as food courts or local shopkeepers.

With the acquisition of its direct competitor LA FRAICHERIE, a subsidiary of the EUREDEN group, VERTU FOOD become the leader in fresh-cut fruit and vegetables market. This clear synergies-creating operation will enable VERTU FOOD to intensify its geographical presence in all regions of France and consolidate the leadership of the newly formed group by integrating all the brands on the market, enabling sales to double by 2024 to almost €20m.

AURIS Finance advises VERTU GROUP on the acquisition of LA FRAICHERIE, a subsidiary of the EUREDEN cooperative.

AURIS Finance acted as advisor to the buyer.