On January 4th, 2021, Gelazur completed the acquisition of the majority of the capital of Madern Plats Cuisinés
Madern Plats Cuisinés, specialist in frozen Provencal and ethic meals
Madern Plats Cuisinés is a family-owned SME specializing in frozen Provencal and ethnic ready meals located in Toulon since 1989 with 17 employees and a turnover of 4 million euros.
Major synergies between Madern Plats Cuisinés and Gelazur
The transaction presents significant revenue synergies between the two companies, allowing Madern Plats Cuisinés to access new distribution channels, particularly abroad. Gelazur will hold 80% of the capital of Madern Plats Cuisinés following the operation, while the two Madern brothers will retain a minority stake in the company.