Stairling has announced the acquisition of MySam, a French private hire platform founded in Albi in 2016. The transaction gives rise to Staircab, a turnkey private hire and taxi offering for professionals in tourism, transport and events, as well as key accounts and local authorities. MySam brings close to 200,000 customers and 18,000 registered drivers. Pierre Rosi, founder of MySam, takes the helm of Staircab. The new group reports €100 million in annual transaction volume.
Analysis by the experts at Auris Finance, M&A and financial engineering advisory firm.
The transaction combines two complementary models. Stairling has built its offering around drivers, to whom it offers employee-entrepreneur status. This framework combines commercial autonomy with social protection. MySam, for its part, has a customer base and a driver network built up over ten years of activity. The combination therefore brings together, within a single structure, a social model and commercial capacity. “Our two solutions are highly complementary,” says Mimoun El Alami, founder of Stairling.
A positioning focused exclusively on businesses
Staircab does not address travellers directly. The platform enables hotels, airports, tourist offices and local authorities to offer a transfer service to their own customers or users, with no fleet to acquire and no operations to manage. Integration is provided through an API connection or a white-label solution. The client organisation retains the relationship with its customer. Staircab provides the technical infrastructure and connects users with drivers.
This choice avoids direct competition with the major consumer platforms. In this segment, value lies in integration into existing customer journeys and in service reliability, two decisive criteria for a business buyer. Commercial development relies on contractual relationships with client organisations rather than on acquiring individual customers.
An evolving regulatory framework
The European Platform Work Directive must be transposed into national law by 2 December 2026. It establishes a presumption of employment where the platform exercises control over the worker. In this context, a model based on employee-entrepreneur status offers a clearer legal framework for drivers and client companies alike.
The transaction also sheds light on the value of a mobility platform in a sale. This lies first and foremost in its commercial assets: customer base, driver network and operational know-how. Keeping MySam’s founder at the head of the new entity preserves this know-how and secures the integration phase. For smaller mobility players, joining a group with a structured social model is a development path worth considering.
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